Sienna Ray & Co., lovable leather handbags & accessories, has spread its wings from Vancouver to NYC’s Mott Street in a PopUp shop sure to please. The boutique, which will be open from Thanksgiving weekend until Christmas Eve, offers a selection of special edition handbags, clutches, cosmetic cases and leather goods catering to the East Coast woman. For the first time Sienna Ray & Co. will debut a capsule collection of men’s small leather goods, RAY87, including wallets, cardholders, and laptop bags. The PopUp will be a true reflection of the brand’s marketing statement, ‘luxurious from the outside in’, capturing the playfulness in the overall shopping experience for it’s customers.
The boutique will embody a similar vision to the handbags: clean and inquisitive, giving customers the opportunity to touch and feel the product, also to see that there really is more then meets the eye. Each handbag is multifaceted just like the New York woman, a bag to rely on that can be with you and enhance your energy from day to night.
“Immediately when we signed the lease I wanted to include other inspiring designers in this opportunity and initiated a series of events ‘PopUp in a PopUp’. I wouldn’t be where I am today without all the help and support from friends, family and industry successors. I feel the PopUp shop is a true test to the brand. I see crisp white walls, edited product, multiple color stories; with accent of our signature lining from dress forms to delicately wrapped Christmas parcels, surrounding the atmosphere with holiday love and gift giving.
The location could not be more fitting in the high-end independent design area of NoLita. I feel extremely humbled to be in a radius of talented designers and brands. I am equally so proud to embrace my Vancouver roots, being situated on a prime shopping trail of Canadian success starting with Artizta on Broadway/Prince, John Fluevog footwear on Mulberry and now Sienna Ray & Co. around the corner.”- Founder & Creative Director, Natalie Kathleen
The Sienna Ray PopUp is located at 252 Mott St, just north of Prince St. Open 7 days a week Novovember 23 – December 24, 2012. Store hours: 11AM-7PM Mon-Sat & 12pm-6pm Sun.
View map here
come visit us and get you holiday shop on! xo