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Archive for the 'PRESS' Category

An Inside Look: NYFW F2013 Street Style @ Lincoln Center

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What is the most anticipated week in fashion that happens twice a year in NYC? You guessed it, NYFW! This is the the industry elite’s Super Bowl, put on your best and play the game from Feb 7-14, 2013. Fashion week is about  running wild, letting your hair down and having some fun at work! This is a time to celebrate with your fellow fashionistas/fashionistos and enjoy the ride.  From purple hair, neon brights, outrageous heels, to over-the-top outwear, this season’s street style was sure to please. Here is an inside look into our world… welcome to wonderland. (photos by Jahmar Armani)

cheetah print & polished

 

cut outs & neon lace

 

baroque esq

 

Koren style

 

spiked creepers

 

mixed prints with "the fashion poet"

 

green beanie & shades

 

helmet hat

 

kenzo duo

 

lime green jeans

 

fur and a fedora

 

long vertical stripes

 

mommy and me

 

oval frames

 

purple braid

 

leather and studs

 

 

 

 

 

Impromptu Shoot with the Fab Natalie Suarez of “Natalie off Duty” ♥

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Model, musician, fashion lover & vintage maven… Natalie Suarez has it all. We were thrilled when she jumped into an impromptu shoot yesterday @ the Sienna Ray PopUp Boutique with her new “milfie” handbag. Check out her blog here

Join us for ‘PopUp in a PopUp’ Events!

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Thanksgiving through Christmas will be jam packed with fabulous shopping events and networking opportunities. Hope you can all join us… here is what we have in place:

11/29 (Thursday) Industry Opening, “instaGLAM” hosted by Snapette 6-10pm

 The invite-only event will be held at the Sienna Ray PopUp Shop located on 252 Mott St in New York’s NoLita. instaGLAM© will submerge industry influencers into a playful wonderland, painting a picture of modern minimalist with a holiday bohemian twist. White walls, sleek shelving, and an aroma of complimentary warm apple cider, mulled wine, and ginger snap cookies filling the space. Event attendees will experience a Snapette photo booth station and nail art design by La Voila beauty. The event will also provide Snappette members an inside look of the boutique and product, distributing exclusive shopping offers redeemable during the event and duration of the PopUp Shop.

Prima in robin for Sienna Ray PopUp
12/2 (Sunday) Opening Celebration, VIP Shopping Day TO Night noon-9pm
Come get your shop on! Stay tuned for exclusive offers and details to be redeemable during our shopping night event and throughout the duration of the PopUp.
We will be starting the Holidays out in style with festive beverages (spiked apple cider, mulled wine…) and snapping away  fun pics in a Sienna Ray photo booth station.
eBk eyewear at Sienna Ray PopUp
12/6 (Thursday) “PopUp in a PopUp” with Ebk Eyewear 6-10pm
Vintage one-of-a-kind frames and sunglasses made in Europe.
With over 70 brands, EBK has picked ot the most unique and rare items from the vintage era.
Unlike many other vintage and “retro” sellers, their products have never been worn and are in pristine condition. No matter what the season, EBK will keep you stylish all year around.
Emalle Handbags
12/13 (Thursday) “PopUp in a PopUp” with Emalle Handbags 6-10pm
 Brooklyn-based handbag company. Featuring a capsule collection of handbags made for the busy girl on-the-go. Each bag is designed with unspoken practicality and
sophistication that makes them perfect carryalls from day to night. MORE exciting plans for this event unfolding as we speak so keep posted!

 

Sonia O'Mara Art & Design
12/20 (Thursday) “PopUp in a PopUp” with Sonia O’mara 6-10pm
Sonia O’mara, fine artists and designer, is a local New Yorker inspired by life’s everyday moments.Among her creations are sturdy and stylish totes perfect for traveling from the city to the beach at a moment’s notice. She also designs lifestyle products that express her seaside philosophy- honest and serenely elegant. This event will showcase Sonia O’mara’s holiday products in the spirit of gift-giving and celebration.
12/21  (Friday) “PopUp in a PopUp” with Jimmy Swagg Eyewear 6-10pm
Jimmy Swagg is tailor made for individuals who exude confiendce poise and regal fortitude. In one word the brand is defined as: undeniable.
Their designs are bold, body-conscious, and intuitive, with a hint of universal mystique; introducing the fashion world to “Urban Uber Chic”.
…more evens to come!

Sienna Ray & Co. PopUp Shop in New York’s Nolita ♥

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 Sienna Ray & Co., lovable leather handbags & accessories, has spread its wings from Vancouver to NYC’s Mott Street in a PopUp shop sure to please. The boutique, which will be open from Thanksgiving weekend until Christmas Eve, offers a selection of special edition handbags, clutches, cosmetic cases and leather goods catering to the East Coast woman. For the first time Sienna Ray & Co. will debut a capsule collection of men’s small leather goods, RAY87, including wallets, cardholders, and laptop bags. The PopUp will be a true reflection of the brand’s marketing statement, ‘luxurious from the outside in’, capturing the playfulness in the overall shopping experience for it’s customers.

The boutique will embody a similar vision to the handbags: clean and inquisitive, giving customers the opportunity to touch and feel the product, also to see that there really is more then meets the eye. Each handbag is multifaceted just like the New York woman, a bag to rely on that can be with you and enhance your energy from day to night.

“Immediately when we signed the lease I wanted to include other inspiring designers in this opportunity and initiated a series of events ‘PopUp in a PopUp’. I wouldn’t be where I am today without all the help and support from friends, family and industry successors. I feel the PopUp shop is a true test to the brand. I see crisp white walls, edited product, multiple color stories; with accent of our signature lining from dress forms to delicately wrapped Christmas parcels, surrounding the atmosphere with holiday love and gift giving.

The location could not be more fitting in the high-end independent design area of NoLita. I feel extremely humbled to be in a radius of talented designers and brands. I am equally so proud to embrace my Vancouver roots, being situated on a prime shopping trail of Canadian success starting with Artizta on Broadway/Prince, John Fluevog footwear on Mulberry and now Sienna Ray & Co. around the corner.”- Founder & Creative Director, Natalie Kathleen

The Sienna Ray PopUp is located at 252 Mott St, just north of Prince St. Open 7 days a week Novovember 23 – December 24, 2012. Store hours: 11AM-7PM Mon-Sat & 12pm-6pm Sun.

View map here 

come visit us and get you holiday shop on! xo

Our beloved ‘jovie’ lands a role on White Collar this week!

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As Seen on TV….

"ANCIENT HISTORY" - EPISODE PREMIERE: September 4, 2012
“ANCIENT HISTORY” – EPISODE PREMIERE: September 4, 2012

 

Alex Hunter is back in town and she's topping the FBI's short list of masterminds behind a botched Greek antiquities heist - and her classy fashion taste has her sporting the AW12 'jovie' in robin & richness!
Alex Hunter is back in town and she’s topping the FBI’s short list of masterminds behind a botched Greek antiquities heist – and her classy fashion taste has her sporting the AW12 ‘jovie’ in robin & richness!

 

Can see her flirting and conspiring already...
Can see her flirting and conspiring already…

 

...Mozzie smarts out the others and goes all detective in her lush condo...
…Mozzie smarts out the others and goes all detective in her lush condo…

 

...a hiding 'jovie'...
…a hiding ‘jovie’…

 

...an envelope...
…an envelope…

 

...successful discovery as he flees the scene!
…successful discovery as he flees the scene!

 

(and just HOW sexy & adorable is Matt Bomer - Neal Caffrey - yes please we say!)
(and just HOW sexy & adorable is Matt Bomer – Neal Caffrey – yes please we say!)

 

The star of the show: 'jovie' fold-over multi tote in robin & richness.
The star of the show: ‘jovie’ fold-over multi tote in robin & richness.

 

 

Catch the next episode of White Collar TuesdaySeptember 11 at 9/8c.

…see you on the sofa for more ‘jovie’ spotting soon!


natalie